If companies are going to excel, they need two things: loyal employees and loyal customers. Loyal employees = loyal customers. Your loyal employees are your most valuable asset. They are your competitive advantage. Don't take them for granted or treat them poorly. They are your best brand ambassadors. Your brand position is determined by the customer's experience. The experience is delivered by your front line employees. Employees are not asking for much. They just want to be in a healthy environment that treats them fairly and fosters their growth and well-being. Build up your employees and you build up the company. Agree?