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A Chinese drone show in Shanghai used 1,500 drones to create a giant scannable QR code in the night sky.

The event celebrated the first anniversary of the mobile game Princess Connect! Reive. Spectators could scan the floating QR code to access the game's download page.

Organized by Bilibili and Cygames, the event was widely praised for its creativity and is seen as a bold example of futuristic advertising.