J.D. Power, a global leader in customer research, has reported that Porsche remains the world’s most valuable luxury and premium brand, holding an estimated brand value of $41 billion. This continues Porsche’s long-running lead in the global luxury market.

Porsche’s strong position comes from its high pricing power, extremely loyal customers, and three straight years at the top of J.D. Power’s sales satisfaction rankings.

Brand Finance also shows that buyers are willing to pay premium prices for Porsche vehicles, proving the brand’s strong appeal and desirability.

Even in countries facing slower economic growth — including China — Porsche still maintains one of the strongest positions in the market, thanks to high demand for its performance-focused and emotionally appealing lineup.

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